BUSINESS DEVELOPMENT
Launched a lead generation campaign targeting the C-suite of the middle-market manufacturing sector.Drove 41% response rate of highly qualified leads entering sales funnel at stage three, resulting in direct connection of more than 200 C-suite decision makers to the company’s sales executives.
Led Capgemini’s business development and solution demo teams at major trade shows and hosted tailored ancillary events for targeted customers and sales teams.
THOUGHT LEADERSHIP CAMPAIGN
Managed the external results roll-out of an Energy & Utilities Executive Study conducted in partnership with S&P Global Platts, a premier provider of energy and commodities pricing, insights and analytics, and Capgemini, a global technology consulting company. The research revealed the top concerns of the C-suite within the Energy & Utilities sector. By leveraging the study results and mapping Capgemini solutions to each critical issue, we reached 1000 current and transactional accounts.
REPUTATION MANAGEMENT
Provided reputation management and account-based sales support for cross-sector sales teams at Avanade, a global IT consulting company that is owned by Accenture and Microsoft Corporation.
B2C LEAD CAMPAIGN
Developed and launched a grass roots B2C lead generation, multi-channel campaign for a Northeast Ohio-based mutual holding company and financial institution that resulted in increased awareness within a new market, as well as new accounts and corporate partnerships.
LEADERSHIP COMMUNICATIONS
Delivered a comprehensive plan to introduce a new president of a Northeast Ohio financial institution to the public, potential customers, small business leaders and internal teams.